{"id":1388,"date":"2023-05-10T11:08:08","date_gmt":"2023-05-10T11:08:08","guid":{"rendered":"https:\/\/numerique.vamtam.com\/?p=1388"},"modified":"2026-04-03T12:59:29","modified_gmt":"2026-04-03T12:59:29","slug":"boom-ul-metaverse-marcile-se-unesc-si-apple-ia-o-verificare-a-ploaie","status":"publish","type":"post","link":"https:\/\/highwebservices.ro\/?p=1388","title":{"rendered":"Boom-ul Metaverse: m\u0103rcile se unesc \u0219i Apple ia o verificare a ploaie"},"content":{"rendered":"\t\t
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\u00cen b\u0103t\u0103lia dintre con\u021binutul video format scurt \u0219i format lung, doar unul poate c\u00e2\u0219tiga… nu-i a\u0219a? Ei bine, nu tocmai. Crearea videoclipurilor pentru afacerea dvs. este o modalitate \u00eencercat\u0103 \u0219i adev\u0103rat\u0103 de a cre\u0219te implicarea cu publicul dvs. De fapt, poate cre\u0219te ratele de conversie, ratele de clic prin e-mail (CTR), asocierea m\u0103rcii \u0219i implicarea publicului. Dar \u00eentrebarea nu este dac\u0103 ar trebui s\u0103 folose\u0219ti fie un videoclip scurt, fie unul lung pentru marca ta. Acesta este modul \u00een care ar trebui s\u0103 le \u00eencorpora\u021bi pe ambele \u00een strategia dvs. de marketing video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Con\u021binut video de scurt\u0103 durat\u0103 vs. de format lung: defini\u021bii<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diferen\u021ba dintre videoclipurile scurte \u0219i cele lungi este simpl\u0103: videoclipurile scurte sunt scurte, iar videoclipurile lungi sunt lungi. Pentru a fi mai precis, videoclipurile scurte dureaz\u0103 de obicei sub 10 minute, \u00een timp ce videoclipurile lungi dep\u0103\u0219esc acest interval de 10 minute. Ve\u021bi vedea o mul\u021bime de videoclipuri scurte pe re\u021belele sociale (de\u0219i pute\u021bi utiliza acest format pe alte canale). Target, de exemplu, folose\u0219te acest format video pe Instagram pentru a-\u0219i face publicitate produselor.<\/p>

De obicei, ve\u021bi vedea videoclipuri mai lungi pe site-ul unei companii sau pe YouTube. Furnizorul de g\u0103zduire video \u0219i podcast, Wistia, folose\u0219te videoclipuri de lung\u0103 durat\u0103 pentru a-\u0219i educa publicul cu privire la costul produc\u021biei video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O scurt\u0103 istorie a marketingului video<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De la \u00eenceputul anilor 2000, videoclipul a explodat ca metod\u0103 de construire a rela\u021biilor cu publicul. \u00cen 2005, de exemplu, YouTube era doar un mic site de \u00eent\u00e2lniri video (da, site de \u00eent\u00e2lniri). Nu a fost principalul motor de c\u0103utare video \u0219i platforma social media care este acum. Nici nu am avut TikTok, IGTV, Reels sau majoritatea celorlalte platforme axate pe video. YouTube, totu\u0219i, este un exemplu perfect de ce este important s\u0103 amesteci videoclipuri lungi \u0219i de dimensiuni mici. P\u00e2n\u0103 \u00een 2022, videoclipurile YouTube de lung\u0103 durat\u0103 au fost calea. C\u00e2t timp se uit\u0103 oamenii la videoclipuri a fost (\u0219i \u00eenc\u0103 este) o parte important\u0103 a algoritmului s\u0103u. Uit\u0103-te la videoclipurile cu evenimente de o or\u0103 pe care Apple le distribuie pe canalul s\u0103u. Pentru a concura cu puteri scurte precum TikTok \u0219i Instagram, YouTube a lansat func\u021bia Shorts care limiteaz\u0103 durata videoclipului la 60 de secunde sau mai pu\u021bin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Acum, creatorii YouTube \u0219i companiile deopotriv\u0103 beneficiaz\u0103 de partajarea unui amestec de con\u021binut lung \u0219i scurt, totul pe o singur\u0103 platform\u0103. Gama larg\u0103 de canale de marketing video \u00eenseamn\u0103 c\u0103 strategia dvs. trebuie s\u0103 fie flexibil\u0103. Fiecare platform\u0103 \u2013 indiferent dac\u0103 este vorba despre YouTube, Instagram, Facebook, LinkedIn sau site-ul dvs. \u2013 are propriile sale bune practici pentru video. Alegerea de a crea fie videoclipuri scurte, fie videoclipuri lungi nu este cu adev\u0103rat o op\u021biune dac\u0103 dori\u021bi ca strategia de con\u021binut s\u0103 aib\u0103 succes \u00een 2023 \u0219i dup\u0103. At\u00e2t videoclipurile lungi, c\u00e2t \u0219i cele scurte \u00ee\u0219i au locul \u00een planul t\u0103u de con\u021binut. Continua\u021bi s\u0103 citi\u021bi pentru a afla mai multe despre fiecare tip de con\u021binut video \u0219i c\u00e2nd ar trebui s\u0103 le utiliza\u021bi pentru afacerea dvs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Canalele dvs. de marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00cen cele din urm\u0103, locul \u00een care dori\u021bi s\u0103 v\u0103 distribui\u021bi videoclipurile influen\u021beaz\u0103 foarte mult decizia de con\u021binut video de form\u0103 scurt\u0103 fa\u021b\u0103 de con\u021binut video de form\u0103 lung\u0103. Dup\u0103 cum am men\u021bionat anterior, v\u0103 pute\u021bi \u00eendep\u0103rta de status quo atunci c\u00e2nd vine vorba de ce tip de con\u021binut apar\u021bine unui anumit canal de marketing, dar numai dac\u0103 func\u021bioneaz\u0103. Unele platforme stabilesc limite pentru durata videoclipurilor tale. La momentul scrierii acestei post\u0103ri pe blog, Instagram Reels poate dura doar 60 de secunde. TikTok-urile au o limit\u0103 de 3 minute. Videoclipurile LinkedIn au o durat\u0103 maxim\u0103 de 10 minute. Pe aceste trei platforme, nu pute\u021bi posta con\u021binut video de lung\u0103 durat\u0103 (\u00eenc\u0103), indiferent c\u00e2t de mult dori\u021bi. Dac\u0103 utiliza\u021bi videoclipuri \u00een reclamele dvs., sunte\u021bi, de asemenea, limitat de ceea ce ofer\u0103 platforma.<\/p>

Asigura\u021bi-v\u0103 c\u0103, atunci c\u00e2nd v\u0103 g\u00e2ndi\u021bi la durata videoclipurilor dvs., c\u0103uta\u021bi mai \u00eent\u00e2i platformele pe care dori\u021bi s\u0103 le distribui\u021bi. Ultimul lucru pe care vrei s\u0103-l faci este s\u0103 investe\u0219ti \u00eentr-un videoclip care nu func\u021bioneaz\u0103 acolo unde vrei s\u0103-l distribui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cJust remember that you can test different video lengths until you find what works best \u2013\u2013 the sweet spot. Pay attention to your video performance and adjust until you see success.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00cen b\u0103t\u0103lia dintre con\u021binutul video format scurt \u0219i format lung, doar unul poate c\u00e2\u0219tiga… nu-i a\u0219a? Ei bine, nu tocmai. Crearea videoclipurilor pentru afacerea dvs. este o modalitate \u00eencercat\u0103 \u0219i adev\u0103rat\u0103 de a cre\u0219te implicarea cu publicul dvs. De fapt, poate cre\u0219te ratele de conversie, ratele de clic prin e-mail (CTR), asocierea m\u0103rcii \u0219i implicarea…<\/p>\n","protected":false},"author":1,"featured_media":1389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[44],"tags":[7],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-conversion-rate-optimization"],"yoast_head":"\nBoom-ul Metaverse: m\u0103rcile se unesc \u0219i Apple ia o verificare a ploaie - High Web Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highwebservices.ro\/?p=1388\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boom-ul Metaverse: m\u0103rcile se unesc \u0219i Apple ia o verificare a ploaie - High Web Services\" \/>\n<meta property=\"og:description\" content=\"\u00cen b\u0103t\u0103lia dintre con\u021binutul video format scurt \u0219i format lung, doar unul poate c\u00e2\u0219tiga… nu-i a\u0219a? Ei bine, nu tocmai. Crearea videoclipurilor pentru afacerea dvs. este o modalitate \u00eencercat\u0103 \u0219i adev\u0103rat\u0103 de a cre\u0219te implicarea cu publicul dvs. De fapt, poate cre\u0219te ratele de conversie, ratele de clic prin e-mail (CTR), asocierea m\u0103rcii \u0219i implicarea...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highwebservices.ro\/?p=1388\" \/>\n<meta property=\"og:site_name\" content=\"High Web Services\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T11:08:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T12:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highwebservices.ro\/wp-content\/uploads\/2023\/05\/minh-pham-HI6gy-p-WBI-unsplash-Copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388\"},\"author\":{\"name\":\"Adrian\",\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/#\\\/schema\\\/person\\\/4d90a6832b9715fec8074b4ebca5ed6e\"},\"headline\":\"Boom-ul Metaverse: m\u0103rcile se unesc \u0219i Apple ia o verificare a ploaie\",\"datePublished\":\"2023-05-10T11:08:08+00:00\",\"dateModified\":\"2026-04-03T12:59:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388\"},\"wordCount\":789,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highwebservices.ro\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/minh-pham-HI6gy-p-WBI-unsplash-Copy.jpg\",\"keywords\":[\"Conversion Rate Optimization\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highwebservices.ro\\\/?p=1388#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388\",\"url\":\"https:\\\/\\\/highwebservices.ro\\\/?p=1388\",\"name\":\"Boom-ul Metaverse: m\u0103rcile se unesc \u0219i Apple ia o verificare a ploaie - 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Ei bine, nu tocmai. 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